How We Collect and Use Information
Information you provide us directly:
We ask for certain information such as a username, real name, birthdate, address, phone number and e-mail address during various circumstances, or if you correspond with us. We may also retain any messages you send through the Service, and may collect information you provide in User Content you post to the Service. We use this information to operate, maintain, and provide to you the features and functionality of the Service.
Information we may receive from third parties:
We may receive information about you from third parties. For example, if you access our websites or Service through a third-party connection or log-in, for example, through Facebook Connect, by “following,” “liking,” adding any Liberty First applications, linking your account etc., that third party may pass certain information about your use of its service to Liberty First. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. If you allow us access to your friends list, your friends’ user IDs, and your connection to those friends, may be used and stored to make your experience more social, and to allow you to invite your friends to use our Service as well as provide you with update. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Liberty First Service. You may also unlink your third party account from the Service by adjusting your settings on the third party service, if applicable.
We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service.
When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets you load the website faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.
Log file information:
Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.
Clear gifs/web beacons information:
When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.
When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
Commercial and marketing communications:
We use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions, and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences.
Use of certain service type information we collect about you:
Sharing of Your Information
We will not rent or sell your information into third parties outside Liberty First without your consent, except as noted below.
Instances where we are required to share your information:
Liberty First will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security, quality or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Liberty First, our Users, or others.
Sharing certain service type information we collect about you:
We may share certain service type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) with our third-party business partners for the purposes described in the section above on “How We Collect and Use Information.” We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.
Ads on Liberty First:
For example, Google may use DART cookies in order to deliver ads to you through the Service. Google’s use of the DART cookie enables it and its partners to serve ads to you based on your visit to the Service and previous websites that you may have visited. Other advertising networks also use similar cookies, clear gifs, or other mechanisms to deliver targeted advertising to you through the Service. You can delete these cookies by following the instructions here: http://www.wikihow.com/Clear-Your-Browser%27s-Cookies . You may opt out of use of Google’s DART cookie and cookies placed by Network Advertising Initiative (NAI) certified ad networks here: http://www.networkadvertising.org/managing/opt_out.asp . Opting out of these cookies will be effective not only on the Service, but on all websites with NAI certified advertising networks. However, these opt-outs will be ineffective on networks that are not NAI certified.
Please note that an advertiser may ask Liberty First to show an ad to a certain audience of Users (e.g., based on demographics or other interests). In that situation, Liberty First or our Partners determines the target audience and Liberty First serves the advertising to that audience and only provides anonymous data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.
To enhance your user experience or help us improve and measure our effectiveness, Liberty First may embed code from third parties on the Service. Examples of such parties may include Facebook, Twitter, Pinterest, Google, YouTube, Howcast, VideoJug, AOL, and others. These third parties may collect information about you including IP address, cookies in ways Liberty First does not control.
How We Protect Your Information
Keeping your information safe:
Liberty First cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service. Liberty First cannot ensure or warrant the security of any information you transmit to Liberty First or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the Liberty First Service, such as social networks. Liberty First is not responsible for the functionality or security measures of any third party.
Compromise of information:
In the event that any information under our control is compromised as a result of a breach of security, Liberty First will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
Your Choices about Your Information
We make every effort to promptly process all email unsubscribe requests. You can contact us directly at firstname.lastname@example.org.
Opting out of collection of your information for Tracking / Advertising:
Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Liberty First or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Service. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at email@example.com.
Liberty First does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
Links to Other Websites and Services
Notice To California Consumers effective as of January 1, 2020
If you live in California, we are required by the new California Consumer Privacy Act (“CCPA”) law to provide additional information to you about how we use and disclose your information, and you have additional rights over your information. Below is California specific information.
There are five key areas where you have rights under the CCPA:
• Right to Access
• Right to Deletion
• Right to Non-Discrimination
• Right to Access
Under CCPA you have the right to request access to your personal information that Liberty First has collected. You can make this request for free, twice per year.
When we receive an access request, we must provide the necessary information in a portable and easily accessible format, within 45 days of the request.
When providing information under the right of access, we must include:
• The categories of personal information the business collects about the consumer
• The categories of sources of the consumer’s personal information
• The business or commercial purpose for collecting or selling the consumer’s personal information
• The categories of any third parties with whom the business shares the consumer’s personal information
• The specific pieces of personal information collected about the consumer
As the CCPA law becomes more clear, if it is determined that Liberty First ‘sells’ your information (we currently do not) we must also include the below information when you request access to your information:
• The categories of personal information the business collects about the consumer
• The categories of personal information the business has sold about the consumer
• The categories of any third parties to whom the business sold the consumer’s personal information
• A list of which categories of personal information the business sold to each third party
• The categories of personal information the business discloses about the consumer for business purposes
Right to Deletion
You may request that Liberty First delete your personally identifying information.
However, this right does not apply where the business needs to retain the personal information in order to do any of the following:
• Provide goods or services to the consumer
• Detect or resolve issues security or functionality-related issues
• Comply with the law
• Conduct research in the public interest
• Safeguard the right to free speech
• Carry out any actions for internal purposes that the consumer might reasonably expect
Right to Non-Discrimination
You have the right to not be discriminated against for having exercised your privacy rights under the CCPA. In particular, we may not:
• Deny you consumer goods or services
• Charge you different prices for goods or services, whether through denying benefits or imposing penalties
• Provide you with a different level or quality of goods or services to the consumer
• Threaten you with any of the above
Do Not Sell Opt-Out
CCPA requires us to provide a dedicated page where you can submit your request to opt-out of Liberty First selling or potentially selling any of your information.
Please visit here to do so: https://libertyfirst.org/opt-out/
What We’ve Collected
In the past 12 months, Liberty First has collected the below categories of data either for advertising purposes or from when you’ve bought a piece of our merchandise:
• Identifiers (such as name, email address, IP address, etc.)
• The categories of personal information listed in the California Customer Records Statute (available here)
• Geolocation data
• Inferences about personal preferences and attributes drawn from profiling (e.g. via cookies)
Where We’ve Collected Data
We do not collect data from outside sources, only directly from you when you visit our website to read an article or purchase a product.
Why We Collect Data
As stated above, we only collect data so our third-party partners may deliver more relevant advertising to you. We also collect data so we can can ship you the products that you order.
Sale of Personal Information
We have not sold any personal information in the past 12 months.
Disclosure of Personal Information
We engage certain trusted third parties to perform functions and provide services to us, including hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationship, database storage and management, and direct marketing campaigns. We may share your Personal Information with these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.
Personal information is disclosed for the following purposes:
• Auditing analytics
• Advertising analytics
• Detecting security breaches
• Protecting against fraud and malicious activity
• Taking action against wrongdoers (e.g. fraudsters and hackers)
• Identifying and fixing technical errors
• Contextual ad customization that does not involve or contribute to profiling
• Performing services
• Account maintenance
• Customer service
• Processing transactions
• Internal research to develop or demonstrate technology
• Testing or improvement of any service or device “owned, manufactured, manufactured for, or controlled by” the business
You can reach us anytime by the following methods:
188 Front Street, Suite 116-132
Franklin, TN 37064