Entries by Ken Braun

The Left’s “Secret Science”: Victory on the Margins-Part II

Review of “Victory Lab: The Secret Science of Winning Campaigns” Victory on the Margins As pure entertainment, Victory Lab is a well-written and fascinating history of the get-out-the-vote (GOTV) and messaging innovations developed by partisan Democrats, partisan Republicans, and academic researchers (also sometimes very partisan—we will get to this in a moment). But on a […]

The Left’s “Secret Science”: Winning Ugly-Part I

Review of “Victory Lab: The Secret Science of Winning Campaigns” Decades of political mail from nearly every serious candidate and committee have consisted of full-color brochures sporting high-quality ink on expensive paper. The professional production value often looks sharper than the stuff sent from the local Lincoln dealership. For a campaign to mail anything less […]