Cutting Edge Company Gives College Athletes Nationwide the Opportunity to Profit from their Name, Image and Likeness
By Dr. Rich Swier
Postgame™ a cutting edge technical company in Florida has developed a smart phone app that allows college athletes nationwide to connect with brands and profit from their name recognition, images and likenesses (NIL).
In a BOARDROOM article titled “Postgame App Unleashes an Army of NIL-lionaires” Russell Steinberg reported”
The app that started as a way to measure student-athletes’ NIL value has grown to include branding services, an NFT marketplace, and “NIL Coin,” its own cryptocurrency.
Hardly a day goes by without significant cryptocurrency or NFT news coming across our feeds. The same could be said for college sports and major name, image, and likeness deals.
After starting as an app that could predict a college athlete’s monetary value, Postgame and founder Bill Jula are combining those two worlds.
NIL Coin, the first cryptocurrency made specifically for college athletes to make money, officially launched on Wednesday. It’s the latest and most profound evolution for a brand that began a year ago by anticipating upcoming changes to the college athletics landscape.
“The idea was to attract college athletes to join our platform to learn a little bit about their value,” Jula told Boardroom. “And then the athletes would download the app, join it, give us their Instagram, their email, their phone, all that good stuff, and then have an understanding of where they stood in the whole ecosystem of NIL and college athletics.”
Their new Postgame™ app, available on both the Apple and Android platforms, is now the goto way for college athletes to promote themselves, keep focused on their studies and sport and let PostGame do all the work.
According to the Postgame™ website:
Postgame is the world’s leading NIL agency connecting brands directly with 70,000+ member college athletes (5,500+ in network) – and their millions of fans and followers.
Working with college athlete influencers at scale is challenging. We have the experience, team and technology to manage this for you. Check out some of our recent campaign examples >>
There are three levels of campaigns for brands to reach thousands of college athletes on Postgame™:
LEVEL I
For brands that want to reach thousands of college athletes quickly to promote a lightweight product or service. This campaign is ideal for creating a quick ‘buzz’ with thousands of posts within a few days.
Includes:
- Branding & Awareness
- Custom Graphics
- User Content (UGC)
- Gifting
LEVEL II
For brands that want to work with a smaller number (50-100) higher valued college athletes over a longer period of time. This campaign is ideal for generating quality content and discovering future brand ambassadors.
Includes:
- All of Level I
- Whitelisting (new!)
- Surveys/Feedback
LEVEL III
For brands wanting a more customized campaign with enhanced performance tracking across multiple social media platforms, etc. This campaign expects a little more from the athletes in terms of # of posts and content quality.
Includes:
- All of Level II
- Ambassador Mgt.
- Dedicated Rep
- Detailed Reporting
Postgame™ helps college athlete influencers monetize their Name, Image & Likeness (NIL).
©Dr. Rich Swier. All rights reserved.
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