Dump your stock. Take the kids to Dollywood. Unsubscribe to Disney plus. These cretins are sexually grooming your kids. Protect the children. Do not support sexualizing children.

Or down over the past 6 months pic.twitter.com/Cyh5q3RgL1

— John Wick (@JohnbabaykaWick) April 12, 2022

NEW: Disney corporate president Karey Burke, the “mother of two queer children,” says the company has been “targeting Gen Z and millennials” with LGBTQIA+ “inclusion” content. Her son told her that “Gen Z is 30-40% queerer” and that Disney “better get with it.” pic.twitter.com/CYYD7NqKZg

— Christopher F. Rufo ⚔️ (@realchrisrufo) April 7, 2022

Disney’s CEO Bob Chapek has argued that Disney is simply seeking more diversity because it is good for business.

In that light, Chapek apologized to the LGBTQ+ community “for not being the ally you needed me to be,” and pledged to be a better ally, in a new video that journalist Christopher Rufo tweeted.

Chapek said that he is working with the “LGBTQIA+ Advisory Council” to discern different suggestions about how to take action to help the LGBTQ+ community.

He added that “words are not enough so we are taking some actions now.”

“I want you to know that your words have made a real impact on me,” he said. “I understand that we have made mistakes, and the pain that those mistakes have caused.”

“I and the leadership team are determined to use this moment as a catalyst for meaningful and lasting change,” Chapek added.

Disney has continued to insist that there is a growing queerness in our culture that now must be catered to in entertainment.

Karey Burke, head of entertainment, said that her son had told her: “Gen-Z is 30-40 percent queerer than the other generations Mom, so Disney better get with it,” the Daily Mail reported.

NEW: Disney corporate president Karey Burke, the “mother of two queer children,” says the company has been “targeting Gen Z and millennials” with LGBTQIA+ “inclusion” content. Her son told her that “Gen Z is 30-40% queerer” and that Disney “better get with it.” pic.twitter.com/CYYD7NqKZg

— Christopher F. Rufo ⚔️ (@realchrisrufo) April 7, 2022

Disney keeps pushing the envelope beyond just verbal support of the LGBTQ+ agenda, though, as Chapek said they would.

The entertainment giant also announced to its employees that they have a new benefits program that will allow employees and their families to access gender reassignment surgeries or hormone usage, the Post Millennial reported.

“The other big area is gender identity and expression. So doing all of this work to ensure that our employees and cast can express their gender here authentically and proudly at the company. So, you know, coming up with guides on how to change your photo information about pronouns, working with our benefits team to give information about gender affirmation procedures, both for our employees who are transitioning and trans, but also our employees who have kids who are transitioning,” a man explained in a video of a Disney internal meeting, that journalist Christopher Rufo then tweeted.

NEW: Disney has adopted a benefits program to assist employees and their minor children with “gender affirmation procedures.” This type of treatment typically includes puberty blockers, breast removal, and genital surgeries for “kids who are transitioning.” pic.twitter.com/a2zSSboe0S

— Christopher F. Rufo ⚔️ (@realchrisrufo) April 7, 2022

Disney’s strong stance has come particularly to light after Florida passed the Parental Rights in Education bill (which critics inaccurately call the “Don’t Say Gay” bill). The bill prohibits Florida teachers from teaching about sexual orientation to children in kindergarten through third grade.

Disney blatantly declared that they opposed this bill and would try to overturn it, CNBC News reported.

Since then, Disney has grown bolder in its stance of allying with the LGBTQ+ community and more evidence has been published about just how the corporation is planning to do that.

Either through catering to LGBTQ+ employees, or featuring more trans and gay characters in its content, Disney is acting on its promise.

For instance, Disney, alongside three other media corporations, announced that it will air a new public service announcement from GLAAD that will feature a transgender teen and will call for nationwide support for LGBTQ+ youth, CNBC News reported.

Chapek was serious when he announced that Disney would be taking more action.

“By now, I hope you have all read my most recent note in which I pledged to be a better ally for the LGBTQ+ community; apologized for not being the ally you needed me to be; and committed to ensuring that our company lives up to its values,” Chapek said in the video. “I meant every word.”

This article appeared originally on The Western Journal.

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EDITORS NOTE: This Geller Report column is republished with permission. All rights reserved.