This is the story behind the current Anheuser-Busch/Bud Light debacle.

Apparently some woke MBA kid in a marketing agency in New York saw the publicity that TikTok trans star Dylan Mulvaney was getting at the White House and sent Mulvaney a case of Bud light and a wrapped a can with Mulvaney‘s face on it.

Only “1 can” of Bud Light with the face of Dylan Mulvaney on it!

Then Mulvaney decided to do an unauthorized post and sent it to his/her/its TikTok trans back channel on April Fool’s day. Get the trans joke?  She tried to hurt our manly/womanly, coed, sports oriented men and women beer drinkers.

Then Mulvaney created a “Bud Light Trans” self made post which immediately got picked up on some people’s Facebook, Twitter platforms and it then went viral.

Watch what Dylan Mulvaney posted on Instagram in the below 48 second video:

To date Anheuser-Busch has not produced any Bud Light cans with Mulvaney’s face on them. No one in the chain of command, including North American Zone CEO Brendan Whitworth, knew this was done! BTW, Brenden Whitworth is a former U.S. Marine and served in the CIA.

It’s been a PR nightmare all across the entire U.S., and abroad, since April Fool’s Day.  Again, the problem was with one rogue marketing kid.

Remember this Bud Light trans post was never authorized or paid for by Anheuser-Busch!  Bud Light is still all they have been for last 40 years a strong pro-American company.

Watch this Budweiser commercial to understand:

pic.twitter.com/T3TVGEzIi0

— Budweiser (@budweiserusa) April 14, 2023

Hopefully Anheuser-Busch will fire the woke Bud Light VP? However, she will probably sue and may even win?

Ron Filipkowski posted a video of Donald J. Trump, Jr.’s response to the “Dylan Mulvaney Debacle” asking MAGA beer drinkers to stop boycotting Budweiser:

In a surprise move tonight, Junior announces it is time to end the MAGA Budweiser boycott. pic.twitter.com/srCGl9FTVI

— Ron Filipkowski 🇺🇦 (@RonFilipkowski) April 13, 2023

This is nice but it doesn’t address the fundamental issue – What is Anheuser-Busch going to do to regain the trust of its pro-faith, pro-family, pro-freedom and straight heterosexual customers and their families?

The Bottom Line

The National Legal and Policy Center wrote this in an Apr 17, 2023 article titled As He Pretends Anheuser-Busch is an American Company, CEO Brendan Whitworth Fails Leadership Test by Peter Flaherty  from the Corporate Integrity Project,

Statement of Peter Flaherty, Chairman of the National Legal and Policy Center:

Anheuser-Busch has finally addressed the controversy that has embroiled the company since April 1 when it centered a Bud Light promotion around transgender “influencer” Dylan Mulvaney.

The only problem is, CEO Brendan Whitworth released a statement Friday addressing the issue by not addressing it, accomplishing nothing but to underscore his own helplessness and guaranteeing that the conflagration will continue.

Whitworth’s statement asserted that “we never intended to be part of a discussion that divides people.” But nowhere could he even say what the “discussion” is about, as if the topic was too hot to even mention.

He doesn’t say it was a mistake for a beer company to promote transgenderism, nor does he defend the ad campaign. It is as if he had to say something if only to quiet his coterie of underlings and PR consultants who were no doubt urging him to say something.

He took the faintest stab possible to assuage consumers who might most object to the promotion by saluting “military, first responders, sports fans and hard-working Americans everywhere.” But he could not state the obvious about why all these great people might object to Dylan Mulvaney, namely that men cannot become women, and that it is a folly for anyone, much less a beer company, to advance this lie.

Unfortunate for Whitworth, he is handcuffed by the company’s long association with activists who would turn on him as quickly and eagerly as they have accepted his company’s support and money over the years. Anheuser-Busch gets a perfect 100 score on the Human Rights Campaign so-called Corporate Equality Index, and the company promotes gender ideology in its internal training programs.

Whitworth fails the leadership test. It’s easy to lay claim to effective institutional management when all the choices are good. Real leadership becomes evident, however, when the choices are bad. But maybe we shouldn’t be so hard on poor Whitworth because his authority as CEO is not what is seems.

Whitworth, whose actual title is “CEO North American Zone,” proudly reports that Anheuser-Busch was “founded in America’s heartland more than 165 years ago,” but he does not mention that the company was sold to the multinational InBev in 2008. The company is now known as Anheuser-Busch Inbev SA/NV, and is incorporated and headquartered in Belgium. In addition, CEO Michael Doukeris is a Brazilian citizen.

According the company’s website, nine of its 12 directors are appointed by something called “Stichting Anheuser-Busch InBev,” which it describes as “a foundation organised under the laws of the Netherlands, which represents an important part of the interests of the Belgian founding families of the Company and the interests of the Brazilian families previously shareholders of AmBev.”

So, Whitworth’s real bosses are a group of ultra-rich Europeans and South Americans, who will ultimately act in what they perceive to be their own interests, not those of American beer drinkers. These plutocrats attempt to keep the attention off their wealth by buying off the activists who might challenge it. That is why the company panders to, and bankrolls, a host of woke causes worldwide.

Like Unilever, another Europe-based multinational whose American subsidiary Ben & Jerry’s plunged it into controversy (when it ended ice cream sales in the disputed territories of Israel), Anheuser-Busch InBev abets social and political causes that undermine the cultural values and economic interests of the consumers they purport to serve.

Mr. Brendan Whitworth, CEO North American Zone, its time to fish or cut bait. Take a stand against this transgender attack on your American brand. Time to remember that you were a Marine. Time to remember what you learned in the CIA about dealing with propaganda attacks and how to effectively counter them.

Ron DeSantis and the Florida legislature took on Disney, Inc., that sided with the LGBTQIE+ agenda, and their attack on Florida’s parents. Time for Anheuser-Busch to do the same.

It’s past time for you Mr. Whitworth, the Anheuser-Busch board of directors, including its nine Netherlands members, to understand that your in deep dodo right now. Time to stand up for faith, family and freedom. Stand up for American values.

If you, Mr. Whitworth, do not then you are one of them, not one of us.

©2023 Dr. Rich Swier, LTC, U.S. Army (Ret.). All rights reserved.